Traditionally, the online shopping experience has been dominated by the B2C market. In the early days of ecommerce, companies rushed to sell books, shoes and toys to consumers. But fewer websites were selling tractors, spare parts or restaurant supplies. The B2B market has been much more difficult to transition online… Read More
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Five Tips for How to Improve SEO
How is your website’s search performance? It may be time to refresh your SEO practices and keywords (and if you have a good ecommerce platform, it will be easy). Here are five ways you can start improving SEO. What Does SEO Mean? Before exploring how to improve SEO (Search Engine… Read More
Tips for Marketing During Coronavirus
As the fall approaches, retail businesses are looking toward what is normally the biggest shopping season of the year. But since this year is not normal, we can only assume that this year will not be normal either. If you rely on seasonal shopping to hit your annual revenue targets,… Read More
Ecommerce Trends During COVID-19
Despite the downturn in the U.S. economy, there have been some bright spots in sales and financial performance in the online space. The success of certain sectors has been a reflection of a changed consumer situation and requirements to stay at home. As many businesses begin to reopen, will these… Read More
Abandoned Cart Emails in 2020
Now that the 2019 online holiday shopping season is behind us, it’s time to reflect on your results and refocus your plans for 2020. How did your ecommerce infrastructure hold up? How effective were your marketing efforts in driving traffic and sales? Perhaps you found that your online store suffered… Read More
Key trends to watch for the 2019 online holiday shopping season
The holiday season is upon us, and it’s no surprise that retailers, online and offline, will rely heavily on their sales from the holiday shopping season to meet their annual revenue targets. In their 34th annual Holiday Retail Survey, Deloitte reported that 59% of holiday shoppers planned to spend their… Read More