Traditionally, the online shopping experience has been dominated by the B2C market. In the early days of ecommerce, companies rushed to sell books, shoes and toys to consumers. But fewer websites were selling tractors, spare parts or restaurant supplies. The B2B market has been much more difficult to transition online… Read More
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Abandoned Cart Emails in 2020
Now that the 2019 online holiday shopping season is behind us, it’s time to reflect on your results and refocus your plans for 2020. How did your ecommerce infrastructure hold up? How effective were your marketing efforts in driving traffic and sales? Perhaps you found that your online store suffered… Read More
Key trends to watch for the 2019 online holiday shopping season
The holiday season is upon us, and it’s no surprise that retailers, online and offline, will rely heavily on their sales from the holiday shopping season to meet their annual revenue targets. In their 34th annual Holiday Retail Survey, Deloitte reported that 59% of holiday shoppers planned to spend their… Read More
Five Ways to Improve eCommerce Success in 2019
If you are looking for ways to improve your site and boost your business even further in 2019, here are five key areas that our ecommerce team has been talking about lately. HIGH QUALITY IMAGES Smart phones and social media have set high expectations regarding photo images. Consumers assume that… Read More